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1. #Be first on google search engine update
2. #Be first on google search engine full
3. #Be first on google search engine windows

More recently, in October 2020, “Bing” rebranded to “Microsoft Bing”, complete with a new logo and colours. Bing was then completely redesigned in 2015, followed by updates that penalised keyword stuffing and enhanced local search.

#Be first on google search engine update

The first major update occurred in August 2011, when Microsoft introduced a new index-serving technology known as “Tiger”.

#Be first on google search engine windows

Descended from Windows Live Search and MSN Search, Bing came into being when these services were amalgamated and rebranded in July 2009. The history of Microsoft’s Bing, on the other hand, is much more recent.

Page and Brin attempted to secure the domain at the time, but changed the name to Google when they found that it wasn’t available. The name Google derives from the word Googol, a number equivalent to ten raised to the power of a hundred (10100). This was what gave Google the edge over its competitors, and continues to do so to this day.Īs an interesting aside, the history of Google centres around the decision regarding its name and the etymology behind it. It started out as a research project known as BackRub, so-called due to its ranking method of checking site backlinks to determine relative authority.

The next big move in the history of search engines came in 1998 when two Stanford PhD students– Larry Page and Sergey Brin – founded Google. As you can see from the image below, Yahoo was initially a database of websites that was organised through a hierarchical system rather than a searchable index of pages. The brainchild of Stanford graduates, Jerry Yang and David Filo, this site would go on to become Yahoo in April 1994. In the early 90s, just as the Internet was being adopted by home users, a site called Jerry’s Guide to the World Wide Web was created.

#Be first on google search engine full

To take full advantage of this, it’s important that you understand the nuances of Bing and Google, particularly with regard to their ranking processes and PPC offerings. As we’ll discuss over the course of this blog, Bing represents an opportunity for SEOs and paid media managers alike to increase the visibility of sites whilst reaching new users from a different demographic. In the world of digital marketing, Bing is an important area for practitioners to focus on. The Bing equivalent to Google Ads, Microsoft Advertising, has made significant financial strides: although the most recent quarterly revenue growth fell slightly short of expectations, the company’s revenue has been increasing by an average of 12.07% per quarter over the past three years. Whilst Google continues to dominate the Western market in 2021 with an 87.7% market share in the UK, challenger search engines like Microsoft’s Bing have pushed to eat up some of this share in recent years.ĭespite living in Google’s shadow, Microsoft has been honing its search offering during this time and has seen great results in paid search in particular. In the Bing vs Google debate, many would automatically assume Google takes the crown from both users and digital marketers when it comes to preference and overall user experience. First published on 7 November 2017, updated on 2nd August 2021